English Comprehension PYQs

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Directions: Read the given passage carefully to answer the following questions. Each question will have five alternatives as its answer. Choose the correct option as your answer.

The art of bookbinding is an age-old craft that has been preserved and passed down through generations. In the bustling city of Cairo, lies an Egyptian company known for its exquisite, traditional bookbinding. This legacy began with a man named Ahmed El-Farouk, the grandfather of the current generation of bookbinders. Decades ago, Ahmed began this endeavour with a small workshop in the heart of the city, dedicating his life to the meticulous craft of binding books by hand. Over the years, this modest business flourished under his watchful eye. Ahmed's keen eye for detail and relentless pursuit of quality earned him a reputation that went beyond the borders of Cairo. As the business entered the hands of his children and then his grandchildren, the family remained devoted to the traditional methods that Ahmed had perfected. They believe that while modern technology can streamline processes, nothing compares to the soulful touch of handmade craftsmanship.

Now, it is Ahmed’s granddaughter, Layla El-Farouk, who oversees the bookbinding company. Layla has always cherished the family's legacy, and she swore to maintain the ________ of their work. Unlike many of their competitors, who have readily embraced digital mechanisms, Layla’s operation continues to rely on the techniques and tools first used by her grandfather. The family takes great pride in the fact that each book and notebook that leaves their workshop is a testament to their ancestral heritage. Each piece tells a story of dedication and expertise that modern technologies simply cannot replicate. Layla’s niece, Mariam, recently joined the family business after completing her studies. Mariam has a fresh perspective, but like her aunt, she values the experience and skill embedded in their traditional methods. The family ethos is clear: they prefer quality over quantity, and each project is a labour of love. Mariam looks forward to learning the nuanced techniques from her aunt, absorbing the lessons that have been handed down through the years. The handmade notebooks produced by the company are particularly prized possessions, sought after by those who appreciate the finer things in life. Clients from all over the world take a sincere interest in the unique craftsmanship that the El-Farouk family offers. They desire notebooks that carry a sense of history and artistry, rather than mass-produced items that lack character and charm. In a world constantly driven by technological advancements and rapid production, the El-Farouk family stands as a gentle reminder of the value of tradition and the beauty of handmade art. They continue to craft each book with the same dedication that Ahmed first brought to his workshop, proving that some legacies are worth preserving through the ages.

Read the passage carefully and select the correct answer for the given blank out of the given alternatives.

Business ethics (also known as Corporate ethics) is a form of applied ethics or professional ethics that examines (1) principles and moral or ethical problems that arise in a __(2)environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. (Wikipedia) Most people agree that high ethical standards (3)both businesses and individuals to conform to sound moral(4). However, some special aspects must be considered when applying ethics to business. To survive, businesses must make a(5). If profits are realised by misconduct then the life of the business may be short-lived. The business must balance their desires for profits against the needs and desires of society. Maintaining this balance can be difficult. To help with this, society has developed rules – both legal and implicit – to guide the business in their efforts to earn ____(6)___in ways that will not harm individuals or society as a whole. (Ferrell, Fraedrich, Ferrell, 2002.)

Read the passage carefully and select the correct answer for the given blank out of the given alternatives.

Business ethics (also known as Corporate ethics) is a form of applied ethics or professional ethics that examines (1) principles and moral or ethical problems that arise in a __(2)environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. (Wikipedia) Most people agree that high ethical standards (3)both businesses and individuals to conform to sound moral(4). However, some special aspects must be considered when applying ethics to business. To survive, businesses must make a(5). If profits are realised by misconduct then the life of the business may be short-lived. The business must balance their desires for profits against the needs and desires of society. Maintaining this balance can be difficult. To help with this, society has developed rules – both legal and implicit – to guide the business in their efforts to earn ____(6)___in ways that will not harm individuals or society as a whole. (Ferrell, Fraedrich, Ferrell, 2002.)

Read the passage carefully and select the correct answer for the given blank out of the given alternatives.

Business ethics (also known as Corporate ethics) is a form of applied ethics or professional ethics that examines (1) principles and moral or ethical problems that arise in a __(2)environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. (Wikipedia) Most people agree that high ethical standards (3)both businesses and individuals to conform to sound moral(4). However, some special aspects must be considered when applying ethics to business. To survive, businesses must make a(5). If profits are realised by misconduct then the life of the business may be short-lived. The business must balance their desires for profits against the needs and desires of society. Maintaining this balance can be difficult. To help with this, society has developed rules – both legal and implicit – to guide the business in their efforts to earn ____(6)___in ways that will not harm individuals or society as a whole. (Ferrell, Fraedrich, Ferrell, 2002.)

Read the passage carefully and select the correct answer for the given blank out of the given alternatives.

Business ethics (also known as Corporate ethics) is a form of applied ethics or professional ethics that examines (1) principles and moral or ethical problems that arise in a __(2)environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. (Wikipedia) Most people agree that high ethical standards (3)both businesses and individuals to conform to sound moral(4). However, some special aspects must be considered when applying ethics to business. To survive, businesses must make a(5). If profits are realised by misconduct then the life of the business may be short-lived. The business must balance their desires for profits against the needs and desires of society. Maintaining this balance can be difficult. To help with this, society has developed rules – both legal and implicit – to guide the business in their efforts to earn ____(6)___in ways that will not harm individuals or society as a whole. (Ferrell, Fraedrich, Ferrell, 2002.)