Which is the most appropriate mode of entry in international business to an enterprise with little experience of international markets?
- AOption (a)
Acquisition
- BOption (b)
Strategic Alliance
- COption (c)
Joint Venture
- DOption (d)
Exporting
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Correct answer
Exporting
Why this answer is correct
Exporting is the most appropriate mode of entry in international business to an enterprise with little experience in international markets.
Explanation:
- One of the critical decisions in international marketing is the mode of entering the foreign market.
- At one extreme, a company may decide to produce the product domestically and export it to the foreign market.
- In this case, the company need not make any investment overseas.
- On the other extreme, the company may establish manufacturing facilities by mode of acquisition, strategic alliance, or joint venture in a foreign country to sell the product there.
- This strategy requires direct foreign investment from the company.
- Thus, exporting is the cheapest mode available among the rest and is preferable to a business enterprise with little experience of international markets.
- Exporting to a foreign market is a quite common entry strategy many firms follow for at least some of their market.
- Under this strategy, the company exports the product from its home base, without any marketing or production or organization overseas.